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As for me the font for navigation menu buttons can be enlarged.
And one more suggestion. Why don’t you insert any picture into the header?
Everything else in your design pleases my eye.

 

I take one last quick sip of my coffee then rub my hands together and hover them over the keyboard ready to type. My back aches a little and the cat keeps meowing.

First thing I notice is it appears to be a somewhat simple site. Nice!

Then noticed a big green bar running across the screen with some text in it. I think the text in there is too long - too many words. You know how long people's attention spans are, about minus 20 seconds. And I think the word "For" is missing as the first word.

Even more important here is the need to add a benefit for your visitors. Why should they buy this product? Why here? Why you? Why now? And what's really needed - "So what?" I do think they will see basically what's here.

What I didn't pay too much attention to was the name. The big green bar drew my eyes away from WilmarGraphite at the top.

It might be helpful to shorten the entire top area up and let people only have to look in one spot to see the name and tagline. Something like:

WilmarGraphite
High Performance Graphite Lubricants That Reduces Friction & (add benefit)

or

WilmarGraphite
Environmentally safe lubricants for friction-heavy equipment.

...or something along those lines.

I then noticed how small the text was (on my computer, anyway). I'm assuming your target audience isn't going to be teens and not as many 20 year-olds. Bigger font may work better.

About the picture of the waterfall. Wasn't sure what that had to do with friction and lubricants. There's a lot of text above and below that picture. It might be a little too much, especially the first paragraph. I don't see how any of that text adds anything. Maybe rephrase to read:

Unlike grease lubricants which impact our environment adversely, Wilmar Graphite products are natural in nature and are environmentally friendly. (environmentally friendly can be a link to read more on how it's safe).

Check for spelling errors, I found a few (I know it's just a draft). Note too that there are some typos under the waterfall pic. Check the words "environment" and "adversely" and "environmentally."

The bottom link that says "more" I think isn't going to get people to click as much as a link that tells them something. There's too many clicks they have to go through here. Is there a way to create a menu where you can see each link so they can click on what they want immediately and find it? Maybe a drop down menu or link cluster or something. But that "more" link does nothing for SEO, isn't user/detail friendly, and might end up hurting the website.

I really think a nice graphic with your company name and quick tagline (slogan) would work well here.

 

Well, it would be nice if the owner would put his logo on there. If not, maybe some generic graphic that looks clean and modern. Or something that reflects no friction or some kind of feeling you want to convey to your site's visitor?

My site, for example, is a web hosting site; however, my banner does not represent web hosting. It represents the feeling I want people to have when they come to my site: stylish, clean, and up with the times.

It's a different line of reasoning, but ordinary is boring.

 

Just clicked over to the site. I love the bigger font size and the shorter slogan. Maybe work on the slogan some. Add a benefit in there that your visitors will get from coming to this site.

Spend More Money On Marketing, Not Worn-out Equipment. High Performance Graphite Lubricants Increases Equipment Longevity


Can be improved on, but is my line of thinking.

Just a thought.

 

I like the way it's turning out. Its nice and simple and loads fast. I understand why the waterfall pic is there with-out reading whats above it or below it. Our rivers and streams etc are polluted. Its a statement saying its environmentally safe.

Theres been some good advice but don't over do it. Some people still use older equipment for the internet. Load time is important for a wider range of visitors which could mean sales. I'd consider adding links to other pages of your website with-in the content.

maybe add the same links above your header, a legal policy page and anything else along those lines in your footer. Clutter ? possibly but its easier to move about to me.

You've got the book mark this site but I don't see a tell/suggest a friend. I think it helps to make it easier in spreading the word on/about you. Sure, paid advertising is good but I wouldn't forget - word of mouth.

Honestly, I like it

 

anytime

 

I advise you to put some links a little higher so they will be visible from the first glance at your site. I mean Bookmark This Site button and Tell a friend button.
I also like pictures in templates. Why don’t you use the picture similar to that one in your right column?

 

Wishing you the best in your success - Good Luck !

 

Hello Ishkey!

The main advantage of your design is the simplicity and neatness. It is easy to navigate. And I really like it.

But I have some points.
- I would prefer to make a site title a bit bigger to make it more noticeable.

- On the Testimonials page, the purpose of the right column is not quite clear for me, it is called 'Applications', but shows some photos.

- When I click on the Site Map link at the bottom of the page, the top main navigation bar shows me that I'm on the contacts page right now.

- There is a small GUI issue with the top navigation bar (under FF and IE): I have attached a screen shot for clearness.

Anyway, that's a great work! Keep it on!

 

No problem.
Always glad to help somehow. Good luck!

 

The color scheme is nice and it looks clean. The content management and navigation need some work though. I really don't know what to do when I go to your home page. I have to keep scrolling down for additional information and it is still not enough. I would make the whole home page content visible when I open it. You will have to make it more concise and to the point.

 

I think drop down menus are great when you have a lot of places you have for people to go.